Monday, July 16, 2007

Expensive drinks

Why do soft drinks cost so much these days? Are Coke and Pepsi getting jealous of oil companies' vulgar profits?

During a recent excursion to a chain bar and grill, I paid $2.19 for a Diet Coke. I assume they use the same Diet Coke as Burger King and McDonald's, where I can get it cheaper. Or perhaps the chain bar and grills import their Diet Cokes from far-away lands such as France, Argentina or Atlanta. Can someone please explain the economics of cola?

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